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Common Paper
Brightness, 
Sizes Sheet and Roll 


Sheet Fed Paper Sizes 
19 x 25
24 x 29
23 x 35
24 x 36

​25 x 38
26 x 40
​28 x 40


Sheet Fed Cover Weights 


Half (½) Web: 23", 26.5"
Web: 35", 36", 38"
​Diddi Roll Sizes: 
17", 17.5", Nationwide: 12", 15", 18"
Half (½) Web: 23", 26.5"
Web: 35", 36", 38"


Sheetfed Makeready
Sheet-wise form -100 sheets per color ex: 4/4 = 800 sheets.
Work & turn or Work & flop - 100 sheets per color and add 50 sheets per color for work & turn makeready.
Eg: 4/4 w&t = (4 x 150) = 600
************************************

Paper Prices Example:  Prices under 1,000 lbs are higher then paper prices over 1,000 lbs.
Date August 6, 2025
23 x 35 (401m) Metsa Pro FBB C1S -
1,750 sheets    $606.00/m
​25 x 38 (473m) Metsa Pro FBB C1S –
1,750 sheets    $714.00/m
26 x 40 (518m) Metsa Pro FBB C1S –
2,320 sheets    $725.00/m
​28 x 40 (557m) Metsa Pro FBB C1S –
1,750 sheets    $835.50/m
 
23 x 35 (453m) Sappi Proto C1S SBS -
1,800 sheets    $643.00/m
​25 x 38 (534m) Sappi Proto C1S SBS –
1,685 sheets    $758.28/m
26 x 40 (585m) Sappi Proto C1S SBS –
1,750 sheets    $830.70/m
​28 x 40 (630m) Sappi Proto C1S SBS –
1,750 sheets    $630.00/m

Paper Brightness
Tango level 92

Kallima from Lynden Myer level 90
Case Stallion range level  86 to 90
GC1 level 91
Metsa Pro FBB level 91 
Sappi Proto  level 87.5 

Everest level 87.5

​Paper brightness, paper whiteness and shade are three of the most often misunderstood variables of paper choice in print projects.


Paper Brightness
Brightness measures the amount of reflectance of a specific wavelength of blue light. Brightness is measured on a scale of 0 to 100 – the higher the number, the brighter the paper.

In other words, 95 bright paper reflects more light than an 85 bright paper, therefore appearing brighter.
Using the specific blue light to measure this reflection ignores longer wavelengths, including green and red. Because of this, two types of paper with the same brightness can visually appear very different, even though their “brightness” is the same. Specifically, the blue light used to measure brightness has a wavelength of 457 nanometers (nm).

Paper Whiteness
Whereas brightness measures the reflection of a very specific wavelength of light, whiteness measures the reflection of all wave lengths of light across the visible spectrum. Because of this, the whiteness measure is more in line with our visual perception.

Using the entire spectrum of visible light, paper with a very high whiteness number can appear to have a blue tint depending on what light source it is viewed under.

The most common whiteness measure, D65 illumination, represents outdoor daylight. This standard is called CIE Whiteness and was developed by the French-based International Commission on Illumination (also abbreviated CIE). Indoor lighting, of course, will change how white the paper appears, and this will vary even more between fluorescent and incandescent bulbs.

Paper Shade
Shade, on the other hand, does not take into account any light reflection; instead, it represents the color of the paper. There are three common groups of white shades:
True White
Blue White
Cream White
​

As noted above, often the blue white shade is used for paper because it appears to be a “whiter” white than true white. These papers are often labeled “bright white” or “high white.” It has this tint because it reflects more blues.
Cream white absorbs the blues that blue white reflects, and therefore has a yellowish look. True white, as it name would suggest, reflects the entire color spectrum equally, which of course is the true definition of white.

Shade choice is particularly important in book printing. In addition to taking your own preference into account, you also want to make sure the shade of your paper provides visual comfort for your readers.

The best choice for this depends largely on the content of your book. If you are interested in book printing, find out more at,
BestBookPrinting.com.

When Brightness and Whiteness Go Off the Charts
If you’ve looked at a variety of paper, you may have seen brightness and whiteness levels going above the 100 scale mentioned earlier.

The 100 limit is for standard paper made only with pulp. However, additives may be added to make the paper appear even brighter or whiter.
These additives are known as Optical Brightening Agents (OBA), and in reference to brightness they reflect ultraviolet – or UV – light as visible light. In other words, this is reflecting more visible light than the actual light source emits.

North American Paper Standards
Outside the paper industry and print industry, paper brightness is the most common measuring standard in North America. 

Again, though whiteness and brightness have similarities, the measurement systems used to measure each are completely independent of each other and are not at correlated.


Picture
Sheet Fed - Web - Digital - Flexo - Publishing
Carpentersville, IL. 60110
Direct: 847.977.2027 or Ofc: 847.466.7156
  • Home
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      • BBQ Sauce Box
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      • Cup Cake Boxes
      • Cookie Display Box
    • Corrugated >
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  • Samples
    • Boxes, POP, IFU
    • Origami Box
    • IFU Instruction For Use
    • POP Displays
    • Unique Carton Samples >
      • Food Rub Carton
      • Food - Pizza Carrier
      • Sleep Mask
      • Soap Box
      • Sausage Box
    • Pocket Folders
    • Hotel Materials
    • Auto Sales Materials
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  • FYI
    • Creative Assitance >
      • Glossary of Terms >
        • A, B, C, D
        • E, F, G, H
        • I, J, K, L
        • M, N, O, P
        • Q, R, S, T
        • U, V, W
        • Paper Terms
        • Millimeters to Inches
        • Fractions to Decimals
      • Bindery >
        • Creep or Shingling
        • Iron Cross
        • Gate Folds
        • Print Margins
        • Signature Folding
        • Spiral Binding Types
        • PUR & Perfect Binding
        • Types of Binding
        • Scoring
      • Envelopes >
        • Equipment
        • #10 Env. & Sizes
        • Env. Terms
        • Env. Quote
      • Paper >
        • Paper Sizes
        • Paper Grain
        • Paper Equivalents
        • Weights & Classifications
        • Paper Finishes
      • Design / Creativity
      • How To Use Color
      • Finishing >
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