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Strategies
Questions! We have Answers. Challenges! We have Solutions. There is a science to labels - producing labels to match products and markets and how they are used. Press Proof can help you save money and retain more profit. What are you offering and doing different to move customers in your direction? Or what are you not doing to move customers in your direction? Color is Critical - Color is a language that speaks to the senses and the mind. The number of colors used and color relationships are important to consider. Product placement on the retailer's shelf has significant importance. Are your benefits highlighted to create value in the buyer's mind? Does your label catch the eye of the consumer? Companies are fighting to gain and hold the same product shelf space you are looking for. Let's work together to beat the competition. We examine all the critical factors: Materials used, Price (small and large quantities), Multi-label group printing, Label Usage, Label Application (manual or machine), Best Print Method (digital or flexographic), Marketplace, Label Inventory Management , Delivery (just-in-time), and Creative Assistance (design and development). We share our capabilities and expertise for your advantage. Press Proof supports small to large organizations and corporate marketing departments with creative assistance. From small artwork adjustments and production services, our creative and graphics department can quickly assist you in completing your projects in a timely manner and within budget. We can assist you with all phases of your project development. We can take your mountains of information and visually make your message simple to understand. Our staff allows you the resources to complete your job on time and under budget, whether the target audience is highly technical, industrial, healthcare, medical or dental related, dealer oriented, business-to-business, charity or direct to the consumer. Our Creative Assistance has met many challenges providing simple to complex solutions. Whether it is an adhesive or top surface finish or application challenge we find a solution to meet our customers needs.
First impressions are important. Your organization’s image in print is one of its most important assets. Leading companies understand the impact premium quality printing has on the bottom line. Wrap around medical syringe labels are no problem. Often very small syringes require a label to wrap around onto itself. The label must be protected from the medical syringe material. We can laminate a label leaving a non-laminated area which allows the label to wrap onto itself with permanent high tack adhesive. If you need a label to serve two purposes such as a box label and product label we have a simple solution. Often quart containers are labeled and packaged in boxes. To eliminate cost we created a label with small alignment marks. The small top and bottom alignment lines are used to apply a straight label to the outside of the box. Labels that require imprint information such as expiration date are no problem. We match the the label top finished surface to your label printer. Some printers use ribbons and others use a dot matrix. Request Consultation. We listen and provide a direction to achieve your goals. Our team has designed, developed and delivered labels for a wide spectrum of uses. We will share of expertise with your designers on printing specifications to create your label. We will work with you from a full design of the right label material, adhesive, die cutting shapes to minor adjustments. Fill out our Contact form and we will be in contact as soon as possible. The label below will be applied with a machine operated table top unit. The labels are printed in front and back pairs to allow efficiency of application in one step per bottle and a cost saving of one roll instead of two rolls. This label pair application process is twice as fast as applying one front label then returning to apply the back label. Handling, time and waste is reduced. We can re-create your artwork or clean-up an existing label to produce a great new look. Our Creative Graphic Design Service Overview Thank you for considering PRESS PROOF PRINTING as your personal design team. Our fixed price concept development and design model is designed to make it easy for you to achieve high quality graphic design services. For $185 you receive up to 3 design concepts based on the information provided to us.After a design is selected, you will receive up to 3 revisions to complete the artwork project. If there is a change of scope, or if continued changes occur, an additional $95 per hour will be added. Defining The Message Our team will work with you to establish the criteria that will guide the process of creating your new custom label design. Information will be gathered from phone interview(s) emails and a brief questionnaire. Through this process, we will identify specific communication and aesthetic criteria. Questionnaire & Creative Brief Before beginning design work, the project's functions and goals must be identified. To help clarify these objectives, we first define your target audience, core message and theme, as well as the company's or product's "personality". This information will provided the criteria which will guide the design process. The Importance Of Design The quality of the design and production should encourage conscious action on the part of the target audience. Quality and clarity become both a form of promotion and an expression of the label's goals. Our team will work in collaboration with you to ensure that all materials produced support this goal. Concept Development Following our questionnaire review and interviews with you, our design team will create and present 3 initial label concepts for discussion. The goal at this point is to select one of the concepts for further design development. Design Development Following approval of 1 of the 3 concepts, and upon receipt of all final copy writing, our design team will begin a 2 to 3 round presentation and review process based on the chosen concept. Changes will be discussed and agreed upon at each presentation. Each subsequent presentation will incorporate all changes from the previous presentation. If any project requires more rounds of changes or a completely new concept at this stage, additional fees will apply above and over the original fixed price. Artwork Finalization After the changes from the last presentation are completed, reviewed and approved, the project will be considered finished. Our design team will send you a copy of the completed artwork & proof for final written approval and with your approval will forward the artwork to our pre-press department with all the specifications needed to run the job correctly. |
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